Client
Ava
Industry
Consumer Brands, Technology
Discipline
Brand Identity, Digital Experiences

Ava uses agentic AI to lighten the mental load of modern parenthood and was built to feel like a trusted partner. Petal built the identity and website to strike that same balance: the intelligence of the technology and the warmth of the community around it.

Ava logo in white on an indigo background
Ava's icon shown in a phone dock, overlaid on a photo of two children playing with wooden toys
Indigo Ava business card held in hand, showing the logo, co-founder's name, and contact details
Website persona card introducing Naomi, a parent Ava helps balance work and family logistics
Ava's color palette: indigo, cream, peach, blue, and coral swatches shown in three tonal values
Ava notification on an Apple Watch reading “It's expected to rain later. Grab an umbrella so there's one less thing to improvise.”
Back of an indigo hooded sweatshirt printed with Ava's four-petal logomark
Ava logo overlaid on a photo of a child lying in a field of grass and daisies
Indigo baseball cap embroidered with Ava's “More magic.” tagline, worn by a woman adjusting the brim
Ava out-of-home campaign in a transit corridor, headlined “For the mom who's the family CEO with zero PTO” and “For the dad who's the group chat, meal planner, and emotional support system.”
Ava website homepage on a tablet, headlined “Fewer forgotten birthdays, more magic.”