Petal is a Brooklyn-based branding and product design studio partnering with startups and growing teams building what’s next.

We’re a small, hands-on team creating meaningful brands and human experiences, thoughtfully connected from concept through execution.

We craft meaning in every detail.

While others design brands or build products, we design the meaning between them, where brand defines what matters and product makes it felt. We examine what exists, imagine what’s next, and craft every detail, transforming identity into experience.

For companies at an inflection point, whether forming a brand and product from the ground up or realigning after growth and change. This engagement defines strategy, identity, and experience together, creating a clear foundation for decision making, cohesive execution, and long term growth.

For brands with a strong foundation whose identity no longer reflects where the company is today. This engagement evolves an existing identity by refining the system, sharpening expression, and bringing cohesion across key touchpoints.

A senior led, intensive engagement designed to create decisive clarity when alignment matters most. The sprint clarifies positioning, messaging, and direction with key decision makers, enabling confident next steps toward a launch, redesign, or larger strategic shift.

For teams getting started, or for those who know their product experience isn’t quite working but don’t why. We clarify what needs to change and move the experience forward, so you’re not left with recommendations alone.

Petal is truly the best. One of those rare design studios that deeply understands the intersection of brand and product, and how to bring them together in a way that actually moves people.

Britta Mulderrig

Founder and CEO

Jasper