Petal is a Brooklyn-based branding and product design studio partnering with startups and growing teams building what’s next.

We’re a small, hands-on team creating meaningful brands and human experiences, thoughtfully connected from concept through execution.

Recent Work

Ava

Brand Identity, Brand Strategy, Technology

Noiro Studio

Brand Identity, Consumer Brands

Jasper

Brand Identity, Health

We craft meaning in every detail.

While others design brands or build products, we design the meaning between them, where brand defines what matters and product makes it felt. We examine what exists, imagine what’s next, and craft every detail, transforming identity into experience.

For companies at an inflection point, whether building from the ground up or realigning after growth and change. This engagement aligns strategy, identity, and product experience into a cohesive system for confident decisions and long-term growth.

For teams at a critical moment who need clarity and direction before moving forward. A focused, senior-led sprint to align stakeholders, define positioning, and set a clear path toward what’s next.

For brands with a strong foundation whose identity no longer reflects where the company is today. This engagement evolves the system, sharpens expression, and brings cohesion across key touchpoints.

For teams building or evolving products who need senior design leadership to shape and deliver a clear, cohesive experience.

Petal is truly the best. One of those rare design studios that deeply understands the intersection of brand and product, and how to bring them together in a way that actually moves people.

Britta Mulderrig

Founder and CEO

Jasper