Petal is an independent branding and product design studio based in Brooklyn, New York.

We craft meaningful brands and experiences that are deeply human, thoughtfully connected from concept to execution.

Make your brand meaningful. Make every experience matter.

We assess what exists, imagine what’s next, and focus on what matters. We explore new ideas that test possibilities, shaping work that is intentional, enduring, and unmistakable.

For companies at an inflection point, whether forming a brand and product from the ground up or realigning after growth and change. This engagement defines strategy, identity, and experience together, creating a clear foundation for decision making, cohesive execution, and long term growth.

For teams with a strong foundation whose brand no longer reflects where the company is today. This engagement evolves an existing identity by refining the system, sharpening expression, and bringing cohesion across key touchpoints.

A senior led, intensive engagement designed to create decisive clarity when alignment matters most. The sprint clarifies positioning, messaging, and direction with key decision makers, enabling confident next steps toward a launch, redesign, or larger strategic shift.

For teams who know something is not working but need clarity on where change will have the greatest impact. This audit evaluates the current product experience to identify friction and missed opportunities, resulting in clear priorities before redesign or new development.

Petal is truly the best. One of those rare design studios that deeply understands the intersection of brand and product, and how to bring them together in a way that actually moves people.

Britta Mulderrig

Founder and CEO

Jasper