Client
Jasper
Industry
Consumer Brands, Health, Technology
Discipline
Brand Identity

Jasper is a pet loss support platform helping people navigate grief through expert coaches, support groups, and community. Petal built the identity around holding that same weight without adding to it — present and grounded, never clinical or falsely cheerful. It simply holds space.

The Jasper wordmark in white on a dark maroon background.
Phone screen showing a Jasper coaching appointment reminder email.
Close-up of the Jasper wordmark set in Gibson, printed on a hooded sweatshirt.
Portrait of a miniature schnauzer against a soft white background.
Jasper street signage split between a dog holding a tennis ball and a quiet moment with the line 'Support that's with you, before and after goodbye.'