Beautifully simple. Simply compelling.
Petal is an independent branding and design studio based in Brooklyn, creating thoughtful brands and functional designs that work together, not in isolation. We partner with brands to turn their vision into something that people will trust and remember.
In good company.
We specialize in a range of creative and strategic services that enable companies to strengthen their existing brands or create wholly new ones. We’ve partnered directly with brands and founders for a wide range of industries and clients, including technology, e-commerce, mental health, and industrial/product design.
Making what matters.
We value authenticity and simplicity, believing great design is intuitive, functional, and elegant. Guided by empathy, we turn complex ideas into clear, elegant, and memorable experiences.
We take the time to truly understand your brand, creating a visual identity and voice that feel authentic and memorable. Great branding goes beyond logos and colors — it’s a promise of the experience, quality, and value.
Brands are defined by people. We help identify your audience, and understand their values and what matters most to them, shaping each interaction into something that resonates and builds trust.
We craft intuitive systems and branded experiences that anticipate customer needs. Every detail is intentionally crafted to meet your customers where they are and guide them toward where you want them to be.
